These restaurant ads take the idea that spicy food warms you up literally. The peppers transform themselves into earmuffs and the hot steam from the soup becomes a scarf. These series of restaurant ads for a Mexican Restaurant were created in a way that emulates printmaking, which is a popular art form in Mexico. The colors are bright and lively while the background is dark. This design decision was chosen to portray and reinforce the message that the food is a source of warmth in the cold area it is located in the US.